I teamed up with my sister Annette, a professionally trained chef, after a series of protein bar disasters left us saying, "Yikes, these taste like cardboard!" The cherry on top? The bars were marketed to males, all macho and ingredients.... full of junk. Armed with good intentions, a shoestring budget, and zero experience, we took the plunge into the snack world.

We flipped the script and launched “Bars With Benefits”—a bold nod to snacks that do more. Fueled by function, our bars are crafted for energy, focus, recovery, and immunity. It was a gutsy move, but we saw the shift: people wanted purpose-driven fuel, and we were ready to lead.

Our functional bars are a hit, and our family business is now stocking shelves in 13,000 stores across 7 countries! When the pandemic hit, we hustled and launched our Immunity bar, loaded with 5 immune-boosting superheroes and 300% of your daily Vitamin C - peanut allergies, we got you covered!

JiMMYBAR! is the big kahuna in functional snacking and the OG innovators in the functional food scene. With our motto "Get Jimmy With It," we're all in, serving up tasty, health-forward snacks across the globe. From more countries to more bellies, we're dishing out quality and nutrition in every single bite. Cheers to snacking the JiMMY way!