Back in 2014, I teamed up with my sister Annette, a professionally trained chef, after a series of protein bar disasters left us saying, "Yikes, these taste like cardboard!" The cherry on top? The bars were marketed to males, all macho and ingredients.... full of junk. Armed with good intentions, a shoestring budget, and zero experience, we took the plunge into the snack world.

Fast forward to 2018 - we flipped the script and birthed "Bars with Benefits" (a saucy nod to "friends with benefits"). Our bars now pack a punch: Keto Bars for slimming down, Eye of the Tiger Bar for peak performance, Wake & Focus for brainpower, and our Immune line for those that want a little extra immunity protection. It was a gutsy move, but we sniffed the winds of change - people wanted snacks with a mission, and we were here to lead the charge in "Functional Food."

Zoom to 2020 - our snazzy functional bars are a hit, and our lil' family biz is now stocking shelves in 13,000 stores across 7 countries! When the pandemic hit, we hustled and launched our Immunity bar, loaded with 5 immune-boosting superheroes and 300% of your daily Vitamin C - peanut allergies, we got you covered!

Fast forward to 2024 - JiMMYBAR! is the big kahuna in functional snacking and the OG innovators in the functional food scene. With our motto "Get Jimmy With It," we're all in, serving up tasty, health-forward snacks across the globe. From more countries to more bellies, we're dishing out quality and nutrition in every single bite. Cheers to snacking the JiMMY way!