Here's our story...
JiMMYBAR!, is a family company with a female co-founder & creator of "Bars With Benefits" meaning high protein-low sugar great tasting bars with Functional ingredients like immune boosting fruit, Collagen, Turmeric, Guarana Caffeine, Keto friendly nuts. In a crowded and popular category, JiMMYBAR! has built a company that is on-trend, fun, innovative and meaningful.
2014 - I launched JiMMYBAR with my sister Annette, a classically trained chef after having bad experiences eating protein bars and saying in my head....."wow these taste horrible". Almost as shocking was how the bars were marketed...very macho, male dominated, junk ingredients and a little dishonest. We launched the company with good intentions, very little cash and no experience........... and so the journey began.
2018 - We pivoted the brand & created "Bars with Benefits" (a cheeky take on friends with benefits). All our bars now have functional benefits, Keto Bars- for weight management, Eye of the Tiger Bar- for performance and recovery, Wake & Focus for brain health and The Beauty bar for hair/skin/bone health. It was a risky move but we saw the trend that people started eating for a specific purpose and we wanted to be the leaders in "Functional Food".
2020 - The new functional bars are a big hit and our little family company is now in 13,000 stores in 7 countries! Quickly responding to Covid 19, we launched our Immunity bar with 5 immune friendly ingredients and 300% of your daily Vitamin C, plus peanut free!
2024 - As the recognized leaders in functional snacks and the innovative leaders in functional foods, JiMMYBAR! has expanded internationally. Embracing the motto "Get Jimmy with it," our commitment to delivering delicious, health-forward snacks is stronger than ever. Our bars are now enjoyed in more countries, consistently delivering quality and nutrition with every bite.
BITE ME. I'M YUMMY!
JiMMYBAR!, is a family company, with a female co-founder & creator of "Bars With Benefits", meaning high protein-low sugar bars with Functional ingredients like MCT Oil, Collagen, Turmeric, Guarana Seed Caffeine, and Keto friendly nuts. In a crowded and popular category, JiMMYBAR! has built a company that is on-trend, fun, innovative and meaningful. We launched in 2014 and are now in 13,000 locations and 6 countries, consumers have caught on eating "functional foods" that do more than just fill you up, they help you live a better life. We hope you love them!
-Jim & Nettie