Here's our story...
JiMMYBAR! is not your average family business - it's a powerhouse with a kick-butt female co-founder leading the charge in creating "Bars With Benefits." Picture this: mouthwatering bars jam-packed with high protein, low sugar, and all the cool stuff like immune-boosting fruits, collagen, turmeric, guarana caffeine, and keto-friendly nuts. In a jungle of snack bars, JiMMYBAR! stands out as the trendy, fun, and meaningful hero..
Back in 2014, I teamed up with my sister Annette, a professionally trained chef, after a series of protein bar disasters left us saying, "Yikes, these taste like cardboard!" The cherry on top? The bars were marketed to males, all macho and ingredients.... full of junk. Armed with good intentions, a shoestring budget, and zero experience, we took the plunge into the snack world.
Fast forward to 2018 - we flipped the script and birthed "Bars with Benefits" (a saucy nod to "friends with benefits"). Our bars now pack a punch: Keto Bars for slimming down, Eye of the Tiger Bar for peak performance, Wake & Focus for brainpower, and our Immune line for those that want a little extra immunity protection. It was a gutsy move, but we sniffed the winds of change - people wanted snacks with a mission, and we were here to lead the charge in "Functional Food."
Zoom to 2020 - our snazzy functional bars are a hit, and our lil' family biz is now stocking shelves in 13,000 stores across 7 countries! When the pandemic hit, we hustled and launched our Immunity bar, loaded with 5 immune-boosting superheroes and 300% of your daily Vitamin C - peanut allergies, we got you covered!
Fast forward to 2024 - JiMMYBAR! is the big kahuna in functional snacking and the OG innovators in the functional food scene. With our motto "Get Jimmy With It," we're all in, serving up tasty, health-forward snacks across the globe. From more countries to more bellies, we're dishing out quality and nutrition in every single bite. Cheers to snacking the JiMMY way!
BITE ME. I'M YUMMY!
JiMMYBAR!, is a family company, with a female co-founder & creator of "Bars With Benefits", meaning high protein-low sugar bars with Functional ingredients like MCT Oil, Collagen, Turmeric, Guarana Seed Caffeine, and Keto friendly nuts. In a crowded and popular category, JiMMYBAR! has built a company that is on-trend, fun, innovative and meaningful. We launched in 2014 and are now in 13,000 locations and 6 countries, consumers have caught on eating "functional foods" that do more than just fill you up, they help you live a better life. We hope you love them!
-Jim & Nettie