Who’s talking about JiMMY!

Grammy award-winning singer and songwriter, Jim Peterik from The Ides of March and formerly of Survivor, joins Bill and Wendy in the studio. Jim talks about his new energy bar ‘Eye of The Tiger,’ his long music career, his obsession with purple, and much more. http://serve.castfire.com/audio/35... Read More

After debuting his own guitar calendar last year, one might think Grammy-winning Windy City singer/songwriter/performer Jim Peterik would be out of ideas for marketing himself and his music. But last week while attending the Grand Re-Opening of The Jam Lab in Brookfield, Illinois, this colu... Read More

JiMMYBAR!, one of the fastest growing protein bar companies, is getting a facelift with all new branding and packaging. The response from customers has been unprecedented. Boasting a brilliant blue wrapper, JiMMYBAR! features a new logo and iconic, playful images for more than 20 flavors so peopl... Read More

“Clean protein,” and plenty of it, is the concept behind JimmyBar. The company was started in Chicago by a self-proclaimed “serial entrepreneur” and his chef sister. The protein comes from soy protein crisps and whey protein, and there’s 18-23mg packed into each JimmyBar. The bars also are g... Read More

The protein bar category has traditionally played on masculine and machismo branding, but clean protein bar company JiMMYBAR! is injecting some fun and playfulness into the space with a suite of protein bars made with functional ingredients such as guarana, collagen, and MCT oil. Read More

JiMMYBAR! co-CEOs Jim Simon and Jason Wadler join Scott in-studio at WGN Radio to share how they became so successful in a market that is otherwise overflowing with competition. If you want a protein bar that isn't made of chalk and a bunch of incoherent ingredients, chances are it'll be tough to... Read More

CHICAGO, Ill.- JiMMYBAR!, one of the fastest growing protein bar companies, is getting a facelift with all new branding and packaging. The response from customers has been unprecedented. Boasting a brilliant blue wrapper, JiMMYBAR! features a new logo and iconic, playful images for more than 20 f... Read More

As Creed II continues to generate box office success, JiMMYBAR! has its own star to champion.The clean protein bar maker has teamed up with rock legend Jim Peterik to launch its Eye of the Tiger JiMMYBAR! campaign. Peterik is best known as a founding member of the Ides of March, formerly of Survi... Read More