The JiMMYBAR! Story
2013 – In the Beginning
JiMMYBAR! was born out of total frustration with the bar choices on the market today. Healthy bars tasted like sawdust and good tasting bars used junk ingredients, yet marketed themselves as healthy. Given my entrepreneurial spirit, I asked my chef sister to help me create a bar that tasted great and had clean ingredients that a 6 year old could read. Heck, it was my 8 year old niece Jackie who named the company…although she wanted the name to be the Uncle Dummy Bar.
2014- A Local Brand Built on Giving People What They Need
Armed with our 4 flavors and a few bucks that we gently squeezed from friends and family, we started hitting grocery stores, colleges and hotels in our Chicago backyard. We did in-store demos, sponsored events, and even talked our oldest sister Claire into giving us free office space at her casting agency in exchange for free JiMMYBARS! The bars took off and we grew fast. Built a fantastic team who loved the idea of working long hours with low pay in exchange for building a company that is doing something positive and honest for the world.
2016 – Look Ma, We’re A National Brand!
At the ripe old age of 3, we went coast to coast and in several countries across the globe–we love you Canada! We were thrilled to see that eating clean was not a fad, it was becoming a revolution and we were happy to lead the charge. JiMMYBARS were now on the shelves of national stores–convenience stores, health food stores and chains that wanted to give people clean food!
2018 – Meet The New JiMMY!
JiMMY is reborn! Our new look is as clean as our bars and helps you find your favorite flavors, desired protein count and other key information you need fast! We punched up the flavor and lowered the number of ingredients to give JiMMYnation more of what they want. And we are having some fun along the way. Eat Me I’m Clean, Bite Me I’m Yummy, Love Me I’m Yours–our delicious clean protein bars just beg to be devoured. And we are just getting started…