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Jimmy in the News

Who’s talking about JiMMY!

JiMMY! Clean Protein Bars are making big waves! Read what other’s are saying about us and get Jimmy with it.

JiMMY! Eye of the Tiger - Clean Protein Bar - Jim Peterik

PR Web – December 12, 2018

As Creed II continues to generate box office success, JiMMYBAR! has its own star to champion. The clean protein bar maker has teamed up with rock legend Jim Peterik to launch its Eye of the Tiger JiMMYBAR! campaign. Peterik is best known as a founding member of the Ides of March, formerly of Survivor and 38 Special fame. He’s also the co-writer of the iconic song “Eye of the Tiger” from Rocky III.

JiMMY! Clean Protein Bar - White Coconut Shred - Stamp

Nosh – December 10, 2018

Boasting a brilliant blue wrapper, JiMMYBAR! features a new logo and iconic, playful images for more than 20 flavors so people can easily choose their favorite JiMMYBAR!. Each bar has a simplified label with key nutrition information on the front and back as well.

WGN Radio Technori Podcast JiMMYBAR

Technori – December 11, 2018

JiMMYBAR! co-CEOs Jim Simon and Jason Wadler join Scott in-studio at WGN Radio to share how they became so successful in a market that is otherwise overflowing with competition. If you want a protein bar that isn’t made of chalk and a bunch of incoherent ingredients, chances are it’ll be tough to find one that also tastes good. This is the part where we say “This is where JiMMYBAR! comes in.”

Food Navigator – November 28, 2018

The protein bar category has traditionally played on masculine and machismo branding, but clean protein bar company JiMMYBAR! is injecting some fun and playfulness into the space with a suite of protein bars made with functional ingredients such as guarana, collagen, and MCT oil.

Food Processing – October 22, 2018

“Clean protein,” and plenty of it, is the concept behind JimmyBar. The company was started in Chicago by a self-proclaimed “serial entrepreneur” and his chef sister. The protein comes from soy protein crisps and whey protein, and there’s 18-23mg packed into each JimmyBar. The bars also are gluten-free and low in sugar (2-4g of added sugar already is called out).

PR Web – September 28, 2018

JiMMYBAR!, one of the fastest growing protein bar companies, is getting a facelift with all new branding and packaging. The response from customers has been unprecedented.

Northwest Indiana Times – September 27, 2018

After debuting his own guitar calendar last year, one might think Grammy-winning Windy City singer/songwriter/performer Jim Peterik would be out of ideas for marketing himself and his music.

WGN Radio – September 26, 2018

Grammy award-winning singer and songwriter, Jim Peterik from The Ides of March and formerly of Survivor, joins Bill and Wendy in the studio. Jim talks about his new energy bar ‘Eye of The Tiger,’ his long music career, his obsession with purple, and much more.

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