JiMMYBAR! Unveils New Packaging For Its Snacks

CHICAGO, Ill.- JiMMYBAR!, one of the fastest growing protein bar companies, is getting a facelift with all new branding and packaging. The response from customers has been unprecedented.

Boasting a brilliant blue wrapper, JiMMYBAR! features a new logo and iconic, playful images for more than 20 flavors so people can easily choose their favorite JiMMYBAR!. Each bar has a simplified label with key nutrition information on the front and back as well.

“Now with a clean look to match our clean protein bars, our new packaging makes it easier for consumers to find the data they need to make a fast and informed decision,” said Jim Simon, co-founder and co-CEO of JimmyBar Natural Foods, the maker of JiMMYBAR!. “We want to help people make better food choices and say goodbye to processed, junk ingredients in most other bars. That what we call ‘getting JiMMY with it!’”

Founded by a brother (the entrepreneur) and sister (the chef) team in Chicago, JiMMYBAR! has a mission to give every household the cleanest protein bar with a decadent taste and a playful experience. JiMMYBARs are uniquely fulfilling that goal with its chef-curated recipes, dozens of flavors, and responsibly sourced ingredients. JiMMYBARs can be found in more than 20,000 locations across the US and Canada, including Costco, Circle K, 7-Eleven, WaWa, and BJ’s Wholesale Club.