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Management Team


Jim Simon Founder

Jim is the fearless leader of the JiMMYBAR team! He was born in Chicago, yet promptly vacated the city as soon as he was handed his diploma from Columbia College. A serial entrepreneur, this is the 6th start up he has launched (primarily in tech), however he decided to go offline for his next start up, tackling the US food & obesity problem by creating a natural foods company with the mandate of using CLEAN ingredients.

Prior to JimmyBar, Jim ran Business Development at Aggregate Knowledge, a data management platform based in San Mateo CA.  AK was acquired by Neustar in Oct 2013. Three of the companies he has launched or held senior management positions in have culminating in acquisition.

In 2003 Jim launched, a first to market platform for buying and selling investment real estate exclusively over the internet, where Teldar had participation in over 40 commercial real estate transactions in several markets.

In 1999 Jim was the CEO of, where he closed B round funding with Mercantile Capital and Blue Star ventures, grew the business nationally and ultimately negotiated the acquisition in 2002 to industry leader

In his free-time, you'll find him running along Lake Michigan with his Weimaraner. He is also active in marital arts and submission grappling (whatever that is), and he loves constantly fielding questions from his family members about why he is STILL not married.  


Annette Del Prete Co-Founder

Annette is the co-founder of JiMMYBAR! Being an accomplished chef and restauranteur for the past 20 years, she jumped at the chance of running a food-oriented, family business. It was 3 years ago in the kitchen of her Lincoln Park restaurant, Filippo's, where the first JiMMYBARS were developed! Annette is married with two, wonderful kids and is the sister of our CEO Jim and his much more creative counter-part. She freely admits that although it was not her original idea to start the company she is the brains, heart, and talent that makes JiMMYBAR tick. "What about Jim? Well Jim is just the eye-candy," she says.



Hannah Toriumi

Hannah is our, in her own words, "totally legit" Sales and Marketing Coordinator. She has no relation to the CEO Jim, but we thought we'd hire her anyway. She started in the Spring of 2013 in the field by ambushing unsuspecting grocery shoppers with JiMMYBAR goodness. She quickly moved up in the ranks to her current position where she now proudly sits in her office swivel chair. In her free time Hannah enjoys taking pictures of Jim's dog, training her pet bird Sonny to say things, and being just a general Snow White-type character. Hannah is also currently pursuing a career in acting in Chicago! You may recognize her from such movies as The Godfather and Pulp Fiction.* 

*Hannah Toriumi may not have actually appeared in these films. 

Matt Leibforth

Matt is our "bomb" Inside Sales Coordinator who handles all accounts in the Eastern United States. Matt is the most recent addition to the JiMMYBAR team! He attends North Park University in Chicago where he studies Accounting and played football (d-line). In his free time he loves fishing, running, working out, and basically doing any outdoor activity in a cut-off t-shirt. Matt is a super go-getter and health fanatic! In the past 5 months he has lost 65 lbs (and counting) with the help of working out, eating right, and replacing sweets with JiMMYBARS! LET'S GO MATTY ICE!!!!!!


Filippo Delprete

Filippo is our trusty jack-of-all-trades! He works in marketing and logistics. He can be found doing demos at the many Chicagoland retail locations where JiMMYBAR's are sold, or cruising around in the JiMMYBAR! car delivering orders to our happy customers! Whenever we need a hand Filippo is there to help! He is another family member involved in the development of the original bar formula. He owns Filippo's Ristorante in Chicago (check it out here) with his wife Annette, the place where the JiMMYBAR! magic first happened three years ago! Filippo is an accomplished chef and we use his expertise daily! He also loves dogs and playing soccer. Sorry we don't have a baby picture of Filippo, he was born and raised in Naples, Italy, and apparently they didn't have cameras....


 Sophie Simon

Sophie was the first mascot for JiMMYBAR! She was honored to be offered this position by her father and has taken it upon herself to be by his side at all times in order to become recognized as "The Face of JiMMYBAR!" (and because he feeds her). 

Daisy & Lulu

 Lulu Simon




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