I'm Jim - A serial entrepreneur who decided to go offline for his next start up, tackling the US food & obesity problem by creating a healthy snack company focusing on clean snack bars. Jimmybar is based in Chicago distributed throughout the US.
We're a family company (1 brother, 2 sisters) and working out of a third sisters office. We are dedicated to making the most honest and clean portable snacks available.
Here's our story:
The idea for JimmyBar! came after I saw the movie Food, INC in 2009 and was disgusted by what the big food companies were feeding us. All processed chemicals, no real food, marketing campaigns lying to us, and we wonder why America has an estimated 30% of the population that's obese and our kids are getting sick. It was also at the same time I ended up in the hospital with pneumonia. Too much travel and airport food, and as I discovered after a food allergy test, I was allergic to dairy, gluten, eggs. Wow, that explains why I've been nauseous for the past 40 years!
So it was time to change my diet but its hard to find real food in the healthy "grab-n-go" isle. Like most people, I thought I could rely on the Energy Bars section of my grocery store until I had the novel idea of actually reading the ingredients lists...Try it sometime: Rice Maltodextrin, Hydrogenated Starch Hydrolysates, cane syrup, corn syrup -what a bunch of posers! They promote themselves as healthy but in truth they are garbage. Unnecessarily high levels of processed protein to market to jocks who think the'll get muscles, high sugar counts for "energy" and bad taste.
Enough was enough, in order to find a bar with ingredients I didn't need a PhD in Chemistry to understand, I'd have make them myself. I enlisted the help of my sister Annette, a Chicago restaurateur and owner of Filippo's Ristorante in Chicago's Lincoln Park and we got cookin'. She worked her culinary magic right out of her restaurant kitchen and we started cranking out samples for friends,family, coworkers, everybody became test monkeys.
Their feedback helped shape the four delicious flavors we offer today - with no empty calories, high fructose corn syrup, GMO glucose, or jacked-up protein levels . Just real, recognizable, nutritious ingredients with no gluten or dairy to boot! Heck, a 5-year-old could read our ingredients. How many bars can say that?
Thanks to our devoted fans in Chicago and our new friends from coast to coast, you now have a healthy choice in the snack aisle: JimmyBar! Buy online or find a store near you and GET JIMMY WITH IT.
Eat and enjoy!
Our founder Jim at a recent charity gig, checking out the perfect combo of vino and jimmybars !!??
Jimmybars are loved across the globe, this taken by tour guides in Africa
Just showing off the new fancy packaging!
Chef's Annette and Filippo Del Prete
Eating healthy is good but so it drinking wine and cheating a little. This pic taken at the Jimmy bash April 2013
Our friend Amy took Jimmybars on her charity trek to Kilimanjaro!
After a long sales trip, Jim and a few buddies hanging in Mexico staying at one of the most amazing resorts in the world, Vila Violetta near PV http://www.villa-violeta.com/
Our fearless founder Jim at a tasting in Chicago January 2013
The famous "aha" moment a few years back "why not make a bar that taste great and is actually healthy"??? But what should I call it? It was my 8 year old Niece Jackie who chose the name "JimmyBar", ironically I've always hated the name Jimmy, but it makes for a catchy food wrapper.
Our JimmyBar mascot Sophie ordering a Margarita in the Hampton's last summer